Peter works on growth and go-to-market at SalesCaptain, where his work spans outbound strategy, prospecting systems, sales technology, SEO, automation, and pipeline generation.
His day-to-day work includes researching sales tools, building outbound workflows, analyzing campaigns, working with CRM and prospecting platforms, and turning those lessons into practical content for founders and revenue teams.
His articles focus on what actually changes pipeline performance, not generic sales theory.