Clay Workflows That Power Every Part of Your GTM

From sourcing to enrichment to messaging, use these workflows to turn Clay into a scalable GTM engine for your team.
4+ Clay Workflows to Help You Grow Without Hiring
Clay workflows that save you time, generate leads, and scale your business!
Find Companies Sponsoring Events
Scrape LinkedIn Event Attendees
Find Link Building Opportunities
Find Journalists for PR Mentions
Find Companies by Tech Stack

How to Find Journalists for PR Mentions

Stop sending cold pitches that go nowhere. This workflow helps you find journalists who already cover your industry. Pitch relevant stories, land more mentions, and boost your brand visibility fast.
Access Template

How to Find Backlinks Oppurtunities

Tired of begging for backlinks? This workflow surfaces websites that already link to similar content. Reach out with precision and grow your SEO rankings without wasting time.
Access Template

How to Scrape LinkedIn Event Attendees

Find warm leads who actually attend industry events. This workflow scrapes attendee lists so you can build hyper-relevant outreach campaigns that convert.
Access Template

How to Find Companies Sponsoring Events

Target companies that already invest in visibility. Use this workflow to pull a list of active sponsors and pitch them with a relevant offer while they’re still spending.
Access Template

How to Find Companies by Tech Stack

Want to sell to teams using Shopify, HubSpot, or Snowflake? This workflow helps you filter and target companies by the tools they use.
Access Template

How to Find Local Businesses With Specific Number of Locations

Target chains with just the right size. This workflow helps you find businesses with 2, 10, or 50+ branches so your offer fits their scale.
Access Template
How to duplicate a clay workflow?
01.
Click on "Access Template" Button
02.
Click on the “Create Table Using Template” Button in the Upper Right Corner
03.
Select Your Prefferred Clay Workspace Where You’d Like to Duplicate the Template
04.
Click on "Create Table".

Automated Clay Workflow to Find Journalists for PR Mentions

Access Template
IDEAL FOR
Founders doing DIY PR
Early-stage startups
PR Agencies
Content Marketers
B2B SaaS Growth Teams
B2B Marketers
Clay workflow
01.
Search Google News or niche blogs for keywords related to your product, category, or competitors
02.
Scrape the article URLs and metadata (title, site, date)
03.
Use Clay to extract the author names and URLs
04.
Enrich author names with LinkedIn profiles and company role (to confirm they’re journalists)
05.
Find verified email addresses using Clay’s enrichment tools
06.
Use GPT to summarize what they wrote about and tag topics they cover
07.
Filter by articles that are a strong fit for your pitch or story
08.
Prepare your outreach list with personalization fields (e.g., article title, journalist name, company match)
Copy paste this workflow in your Clay dashboard
Access Template
IDEAL FOR
SEO Agencies
In-House SEO Teams
Link Builders
Content Marketers
Digital PR Specialists
Founders doing SEO
Copy paste this workflow in your Clay dashboard
Access Template

Automated Clay Workflow to Turn LinkedIn Event Attendees into Leads

Access Template
IDEAL FOR
B2B Sales Teams
Lead Gen Specialists
Event Marketers
Growth Agencies
SDRs / BDRs
Demand Gen Teams
Clay workflow
01.
Search for LinkedIn events related to your target audience
02.
Attend the event (to unlock the attendee list)
03.
Use a scraping tool (like Elixir) to extract attendee LinkedIn profiles
04.
Import LinkedIn URLs into Clay
05.
Enrich each profile with job title, seniority, and function
06.
Add company-level enrichment (industry, employee size, etc.)
07.
Auto-flag profiles that match your ICP using conditional logic
08.
Use ICP-verified contacts for outreach or deeper personalization
Copy paste this workflow in your Clay dashboard
Access Template

Automated Clay Workflow to Find Companies Sponsoring Events

Access Template
IDEAL FOR
Agencies
Lead Gen Teams
Partnerships & Sponsorships
Marketing Teams
B2B Sales Teams
BizDev Roles
Clay workflow
01.
Start with a list of companies in a specific niche (e.g., product type, keyword)
02.
Enrich with basic firmographic data (name, size, industry, location)
03.
Pull domains and LinkedIn profiles
04.
Use AI search (via Clagent or custom GPT formula) to check for event sponsorship mentions
05.
Tag companies actively sponsoring events
06.
Enrich with context on what events they sponsor (if possible)
07.
Find key decision-makers for partnerships, marketing, or sponsorships
08.
Enrich with emails and prepare for personalized outreach
Copy paste this workflow in your Clay dashboard
Access Template

Automated Clay Workflow to Find Companies by Tech Stack

Access Template
IDEAL FOR
Marketing Companies
Creative Agencies
Software Companies
SEO Agencies
Ad Agencies
B2B
SaaS
Clay workflow
01.
Find companies using a specific technology (Builtwith)
02.
Scrape data (Instant data Scrapper)
03.
Import into Clay (Clay.com)
04.
Enrich company (LinkedIn data)
05.
Normalize company title (free)
06.
Identify industry
07.
Segment companies into B2B / B2C (using AI / ChatGPT custom prompt)
08.
Enrich company (LinkedIn data)
Copy paste this workflow in your Clay dashboard
Access Template

Unlock Peak Performance in Outbound Sales

If you are looking to take your sales performance to the next level and capture demand for your product — a call with our team is a great way to start.
Build Your Pipeline
5-15%
New deals growth in the first 90 days with our Multi-Channel Outbound Sales Service
80+
Demand Generation team members
5+
Operating across the USA, Canada, UK, Europe and Asia