There is no place for a cookie cutter approach in the world of effective prospecting. We combine your target niches with intent data, funding data, revenue data and 250+ additional data points, to create prospect lists of companies actively looking for products or services like yours.
Our experts validate your ICP, build your messaging and automate responses using ChatGPT and Generative AI.
We integrate with Hubspot, Salesforce and all major CRMs to provide a unified conversion experience.
We connect with, engage, and follow up with your prospects for you, using multi-channel LinkedIn, Email, and text campaigns.
Using our outbound scaling process, we achieve 0% spam rates, and protect your domain health and brand reputation.
Our team takes steps to ensure your campaigns are performing according to our standards and provides you with weekly and monthly insights.
We then scale your campaigns to 10k+ leads/month.
There is no place for a cookie cutter approach in the world of effective prospecting. We combine your target niches with intent data, funding data, revenue data and 250+ additional data points, to create prospect lists of companies actively looking for products or services like yours.
Our experts validate your ICP, build your messaging and automate responses using ChatGPT and Generative AI.
We integrate with Hubspot, Salesforce and all major CRMs to provide a unified conversion experience.
We connect with, engage, and follow up with your prospects for you, using multi-channel LinkedIn, Email, and text campaigns.
Using our outbound scaling process, we achieve 0% spam rates, and protect your domain health and brand reputation.
Our team takes steps to ensure your campaigns are performing according to our standards and provides you with weekly and monthly insights.
We then scale your campaigns to 10k+ leads/month.
To position the outreach effectively in the angel investors industry, a value-first approach is essential. This entails demonstrating the potential benefits of investing in a particular startup or industry sector, rather than immediately pitching a specific investment. Investors are motivated by opportunities that reflect strong potential returns, innovation, or market disruption. Highlighting unique value propositions—such as proprietary technology, a strong founding team, or a scalable business model—allows the outreach to resonate with investors' interests and financial goals.
A successful segmentation strategy often revolves around factors such as industry focus, investment stage preference, and geographical location of the investors. For example, segment investors who specialize in technology startups differently from those interested in healthcare or sustainability. Additionally, recognizing their typical investment size or previous engagements with similar companies can help tailor the message further and ensure it aligns with their interests. Targeting investors based on these attributes allows for more relevant communication that can pique interest.
Personalization in outreach should focus on the investor's existing portfolio, recognized preferences, and public statements regarding their investment criteria. Utilize data from their previous investments to craft messages that connect the potential startup to their investment philosophy. For instance, mention a similar successful company in their portfolio and draw comparisons on how your startup embodies those traits. This creates a narrative that not only shows you’ve done your homework but also signals that your offering aligns with their investment vision.
The ideal email sequence should begin with an introductory email that presents a problem or opportunity relevant to the investor's focus and briefly outlines how your startup addresses it. Set a time frame of 3-5 business days for the first follow-up, reiterating the problem and asking for a brief meeting to discuss further. If there is no response after the first follow-up, send a second follow-up one week later that includes a relevant industry article or report to provide additional value and context. A third email can be sent another week later, possibly offering another piece of valuable content or inviting them to a webinar where they can learn about industry trends. Each touchpoint should maintain politeness and respect the investor’s time while progressively nudging them toward a conversation.
By maintaining a structured approach that emphasizes value, appealing to segmented interests, ensuring personalization, and following a thoughtfully timed email sequence, outreach efforts in the angel investors industry can foster stronger connections and improve the likelihood of securing investment discussions. It is vital throughout the process to remain professional, concise, and focused on fostering relationships over quick pitches.
Start by researching local startup accelerator programs, networking events, and online platforms like AngelList or LinkedIn. Check out investment groups specific to your industry or region, and don’t hesitate to ask for referrals from mentors or fellow entrepreneurs.
Your message should be concise and engaging. Introduce yourself and your business idea clearly, explain why you’re reaching out to this specific investor, and mention any relevant achievements or milestones. Aim to spark their interest without overwhelming them with too much detail.
If you haven’t heard back after a week or so, send a gentle follow-up message. Keep it polite and brief—just check in to see if they had a chance to consider your proposal or if they need any more information from you. Persistence shows your enthusiasm without being pushy.
Before the meeting, be ready to discuss your business model, financial projections, and growth strategy in more detail. Practice your pitch to sound confident, and prepare to answer common investor questions. Bring any necessary documents like a pitch deck or business plan to aid your discussion.