How to Do Cold Outreach for Coworking Spaces
Who to Target in Coworking Spaces When Doing Outbound Marketing
Challenges in Coworking Spaces Cold Outreach
Pre-outreach setup for cold outreach
There is no place for a cookie cutter approach in the world of effective prospecting. We combine your target niches with intent data, funding data, revenue data and 250+ additional data points, to create prospect lists of companies actively looking for products or services like yours.
Our experts validate your ICP, build your messaging and automate responses using ChatGPT and Generative AI.
We integrate with Hubspot, Salesforce and all major CRMs to provide a unified conversion experience.
We connect with, engage, and follow up with your prospects for you, using multi-channel LinkedIn, Email, and text campaigns.
Using our outbound scaling process, we achieve 0% spam rates, and protect your domain health and brand reputation.
Our team takes steps to ensure your campaigns are performing according to our standards and provides you with weekly and monthly insights.
We then scale your campaigns to 10k+ leads/month.
There is no place for a cookie cutter approach in the world of effective prospecting. We combine your target niches with intent data, funding data, revenue data and 250+ additional data points, to create prospect lists of companies actively looking for products or services like yours.
Our experts validate your ICP, build your messaging and automate responses using ChatGPT and Generative AI.
We integrate with Hubspot, Salesforce and all major CRMs to provide a unified conversion experience.
We connect with, engage, and follow up with your prospects for you, using multi-channel LinkedIn, Email, and text campaigns.
Using our outbound scaling process, we achieve 0% spam rates, and protect your domain health and brand reputation.
Our team takes steps to ensure your campaigns are performing according to our standards and provides you with weekly and monthly insights.
We then scale your campaigns to 10k+ leads/month.
Best Channels for Coworking Spaces Cold Outreach
Coworking Spaces Cold Outreach Strategy
To position the outreach, use a value-first approach. Focus on the unique benefits that coworking spaces provide, such as fostering community, networking opportunities, and flexibility. Highlight how increasing productivity and reducing overhead costs can significantly impact businesses, especially startups and freelancers. Avoid making the outreach solely about features; instead, frame it in a way that demonstrates an understanding of the recipient's potential challenges and how your coworking space can help address those concerns.
Effective segmentation in the coworking space industry can include various factors such as business size (startups vs. established businesses), industry (technology, marketing, creative, etc.), and work preferences (remote workers, freelancers, corporate teams). Additionally, geographic segmentation can be employed to target specific local markets where coworking spaces are growing. Understanding the specific needs and behaviors of these segments will allow for tailored messaging that resonates more effectively with each audience.
Personalization should be approached with attention to detail, leveraging information about the recipients’ businesses, their industry, and pain points. Use their name and company in the opening line, and reference specific challenges they may face that your coworking space can solve. When possible, include case studies or testimonials from similar companies or individuals to bolster credibility. The aim is to make the recipient feel that the email speaks directly to their unique situation.
The ideal email sequence should start with an initial outreach email that introduces your coworking space, outlining the value it provides and how it addresses specific pain points. Wait three to five days before sending a follow-up email, which should be brief and include additional value, such as recent blog articles, case studies, or an interesting industry trend that relates to their business. A third email can then be sent after another four to five days, offering a personalized invitation to schedule a tour or introductory call, possibly highlighting limited-time promotions or upcoming events. Timing is key; aim for mid-week sends (Tuesday to Thursday) when recipients are more likely to check emails actively.
Follow-ups should be structured to be non-intrusive yet persistent. After your third email, wait another week before sending a final follow-up offering to send them valuable resources again or asking if there’s a better time to connect in the future. If there is still no response after this last attempt, consider extending the gap between follow-ups or occasionally sending them updates on community happenings or events that might pique their interest, keeping your coworking space top of mind without overwhelming them.
By approaching outreach strategically, using effective segmentation, and focusing on personalization, coworking spaces can create a compelling narrative that engages prospective members and drives conversions.
Coworking Spaces Cold Email Template
Have you ever considered how much more productive your team could be in a space designed specifically for collaboration and creativity?
At [Your Company Name], we help teams like yours transform their work environment with flexible coworking solutions that foster innovation and community. With our various membership options, your employees can enjoy a professional setting while benefiting from networking opportunities and shared resources.
We recently supported [A Recent Client or Similar Company] in enhancing their workplace culture, resulting in improved employee satisfaction and collaboration. I believe [Recipient's Company] could experience similar benefits.
Would you be open to a brief conversation to explore how we can help elevate your workspace experience?
Best regards,
[Your Name]
[Your Position]
[Your Company Name]
[Your Phone Number]
[Your Email Address]
Frequently Asked Questions About Coworking Spaces Cold Outreach
Keep it simple and to the point. Start with a friendly greeting, introduce yourself and your company, mention why you’re reaching out, and explain how you can provide value to them. Try to personalize your message by referencing something specific about their space or community. Finally, suggest a quick call or meeting to discuss further.
Research suggests sending emails mid-week, specifically Tuesday through Thursday, works best. Aim for the late morning or early afternoon, around 10 AM to 2 PM, when people are settled in but not yet distracted by approaching deadlines. Avoid Mondays and Fridays, as people are often catching up or winding down for the week.
Wait a week or so before sending a follow-up email. Keep it casual and friendly, reminding them of your initial outreach. You could include something new, like an upcoming event or a relevant article, to add value. Be polite, as they may have been busy. If they still don’t reply, it’s usually best to move on and focus your efforts elsewhere.
Top Coworking Spaces Cold Email Mistakes
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