How to Do Cold Outreach for New Partnerships
Who to Target in New Partnerships When Doing Outbound Marketing
Challenges in New Partnerships Cold Outreach
Pre-outreach setup for cold outreach
There is no place for a cookie cutter approach in the world of effective prospecting. We combine your target niches with intent data, funding data, revenue data and 250+ additional data points, to create prospect lists of companies actively looking for products or services like yours.
Our experts validate your ICP, build your messaging and automate responses using ChatGPT and Generative AI.
We integrate with Hubspot, Salesforce and all major CRMs to provide a unified conversion experience.
We connect with, engage, and follow up with your prospects for you, using multi-channel LinkedIn, Email, and text campaigns.
Using our outbound scaling process, we achieve 0% spam rates, and protect your domain health and brand reputation.
Our team takes steps to ensure your campaigns are performing according to our standards and provides you with weekly and monthly insights.
We then scale your campaigns to 10k+ leads/month.
There is no place for a cookie cutter approach in the world of effective prospecting. We combine your target niches with intent data, funding data, revenue data and 250+ additional data points, to create prospect lists of companies actively looking for products or services like yours.
Our experts validate your ICP, build your messaging and automate responses using ChatGPT and Generative AI.
We integrate with Hubspot, Salesforce and all major CRMs to provide a unified conversion experience.
We connect with, engage, and follow up with your prospects for you, using multi-channel LinkedIn, Email, and text campaigns.
Using our outbound scaling process, we achieve 0% spam rates, and protect your domain health and brand reputation.
Our team takes steps to ensure your campaigns are performing according to our standards and provides you with weekly and monthly insights.
We then scale your campaigns to 10k+ leads/month.
Best Channels for New Partnerships Cold Outreach
New Partnerships Cold Outreach Strategy
Positioning the outreach should take a value-first approach. This involves demonstrating how the partnership can create mutual benefits, such as increased revenue, market access, or enhanced capabilities. Highlighting specific, quantifiable outcomes that your solution or partnership could deliver helps to engage potential partners by framing the outreach in terms of their success rather than just your offering. Emphasizing shared goals and objectives also helps to build rapport and trust right from the start.
Segmentation in the New Partnerships industry should focus on company size, industry, and geographic location. Companies within specific industries (such as tech, healthcare, or retail) often share similar challenges and opportunities, making tailored outreach more effective. Additionally, segmenting by company size can help tailor the messaging; for instance, larger companies might be looking for innovation, while smaller firms may prioritize agile collaborations. Geographic segmentation allows for addressing local market nuances or regulations that could impact partnership dynamics.
Personalization should be approached based on thorough research into the potential partner's business model, recent accomplishments, and industry trends. Use insights gathered from the prospect’s website, social media profiles, and news articles to create a connection. Mention specific projects, products, or values that align with your offerings. This demonstrates genuine interest and shows that you’re not sending out a generic message, which significantly improves the chances of a response.
The ideal email sequence should consist of an initial outreach email followed by a series of well-timed follow-ups. Start with an introductory email that outlines the value proposition and highlights mutual benefits, preferably sent mid-week. If there is no response within 5-7 days, send a follow-up email that adds more value, perhaps by sharing relevant content or insights that the prospect may find useful. If there’s no reply after the second email, wait another week and send a final follow-up emphasizing the opportunity for collaboration and inviting a discussion. If still no response, wait a month before sending a short check-in message to keep the line of communication open without being intrusive.
The overall follow-up structure should be spaced between 5-7 days for the first two follow-ups and then a longer gap for the final check-in. This timing respects the workload of the prospect while also keeping the conversation active. Consistency and patience are key, as it may take several touchpoints before a response is received, especially in a busy industry like partnerships.
New Partnerships Cold Email Template
I noticed that [Recipient's Company] has been making strides in [specific area related to the recipient’s company/industry], and I believe there's potential for us to collaborate in a way that could enhance both our efforts.
At [Your Company Name], we’ve successfully partnered with organizations like [mention a relevant partner or user case] to [specific benefit or outcome that relates to the recipient's interests]. Our focus is on creating win-win scenarios that drive measurable results, and I think we could do something impactful together.
I’d love to discuss how we can leverage our combined strengths for mutual growth. Are you available for a brief call next week to explore this further?
Best,
[Your Name]
[Your Position]
[Your Company Name]
[Your Phone Number]
[Your LinkedIn Profile]
Frequently Asked Questions About New Partnerships Cold Outreach
Start by identifying companies that align with your values and offerings. Use LinkedIn, industry directories, or networking events to discover potential partners. Look for businesses that serve a similar audience but aren't direct competitors, as they often make great collaborators.
Keep it concise and personalized. Start with a friendly greeting, introduce yourself and your organization, and clearly state why you’re reaching out. Highlight mutual benefits and include a call to action, like suggesting a quick call to discuss potential collaborations. Make it feel more like a conversation than a sales pitch.
Avoid generic messages that sound like spam. Don't use too much jargon or make your email too long. Also, steer clear of hard-selling your business right off the bat. Instead, focus on building a relationship first and showing genuine interest in their work.
Wait about a week after your first email before sending a polite follow-up. Keep your message short, reiterate your interest, and ask if they had a chance to consider your proposal. It’s important to be persistent but respectful—people are busy!
Top New Partnerships Cold Email Mistakes
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