DSP Advertising
SaaS

Helping AdLib Expand Globally with Cold Outreach

SalesCaptain's cold email campaigns were proven highly effective, consistently generating high-quality leads for AdLib.

126
Booked appointments in 11 months
53%
Deal closing ratio

ABOUT ADLIB

AdLib works with global brands and agencies to deliver personalized and scalable advertising solutions across digital channels. Their platform supports dynamic creative optimization (DCO) and automates the creative process, allowing brands to efficiently manage their campaigns while increasing engagement and performance. They help agencies manage multiple brands simultaneously, offering them significant value.

Client’s challenge

AdLib faced several challenges in expanding its global presence:

Limited Success in the US Market

Initially focused on US accounts but experienced limited success with inconsistent outreach results.

Market Shift

The outreach strategy required a shift in market focus to higher-performing regions such as the UK, EU, and ANZ to improve engagement and conversions.

Solution

SalesCaptain implemented the following solutions to help AdLib improve their outreach:

1
Shifted market focus:
Moved from targeting US accounts to focusing on high-performing regions such as the UK, EU, and ANZ.
2
Prioritized agencies:
Targeted agencies with multiple brands, which became a key source of leads and opportunities.
3
Optimized messaging:
Adjusted cold email and LinkedIn content strategies, tailored to each region’s audience for better engagement.
4
Consistent follow-ups:

Results

SalesCaptain delivered impressive results for AdLib:
126 demo calls booked with key decision-makers
65 deals closed
Average LTV / Client $80.000

ABOUT ADLIB

AdLib works with global brands and agencies to deliver personalized and scalable advertising solutions across digital channels.

Their platform supports dynamic creative optimization (DCO) and automates the creative process,
allowing brands to efficiently manage their campaigns while increasing engagement and performance.

They help agencies manage multiple brands simultaneously, offering them significant value.

What our client say about us

Client’s challenges

AdLib faced several challenges in expanding its global presence:

  • Initially focused on US accounts but experienced limited success with inconsistent outreach results.
  • The outreach strategy required a shift in market focus to higher-performing regions such as the UK, EU, and ANZ to improve engagement and conversions.

These challenges highlighted the need for a refined, region-specific approach to effectively target the right markets and improve overall performance.

Solutions

SalesCaptain implemented the following solutions to help AdLib improve their outreach:

  • Shifted market focus: Moved from targeting US accounts to focusing on high-performing regions such as the UK, EU, and ANZ.
  • Prioritized agencies: Targeted agencies with multiple brands, which became a key source of leads and opportunities.
  • Optimized messaging: Adjusted cold email and LinkedIn content strategies, tailored to each region’s audience for better engagement.
  • Consistent follow-ups: Implemented regular re-engagement campaigns to maintain interest and drive conversions.

These solutions helped AdLib improve performance and expand globally.

RESULTS

SalesCaptain delivered impressive results for AdLib:

  • 126 demo calls booked with key decision-makers
  • 65 deals closed
  • Average LTV / Client $80.000
126
Appointment booked in 4 months
2
Appointments with dream clients
53%
Deal closing ratio
the SalesCaptain Strategy
Category
Outbound Marketing
Industry
DSP Advertising, Marketing Technology (MarTech)
Headquarters
NY, USA
Company size
11-50 employees
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