SalesCaptain

ABOUT RISKWELL

Riskwell delivers advanced risk management software and consulting to help businesses reduce project overruns, improve ROI, and ensure high-quality outcomes. Their platform, Riskwell Protect, offers cloud-based risk mitigation tools that are easy to adopt and optimize operations across sectors like civil engineering, transportation, and high-risk industries. In addition to their software, Riskwell provides sector-leading consultants for additional support in achieving strategic business objectives.

Client’s challenge

Riskwell faced several challenges in enhancing their lead generation and maximizing cold email outreach:

Inconsistent Performance

They struggled with inconsistent performance and low-quality leads.

On the Verge of Abandoning Outbound

The company was on the verge of abandoning cold email outreach due to poor results but reached out to SalesCaptain as a last resort to revamp their approach.

Emails weren't always targeting their ICP

Riskwell needed a better strategy for targeting the right audience and generating high-quality leads that aligned with their Ideal Customer Profile (ICP).

These challenges highlighted the need for a more structured and strategic approach to outreach and lead generation.

Solution

SalesCaptain provided a comprehensive strategy to revamp Riskwell’s cold email outreach:

Prioritized intent-based targeting:

Used Bombora to focus on companies showing buying intent for risk management software.

Created refined ICPs:

Targeted risk management profiles, CEOs, and project management roles within strict industry boundaries.

Cleaned and enriched the lead list:

Utilized LinkedIn Sales Navigator and Apollo to optimize lead quality.

Ongoing optimization:

Results

SalesCaptain delivered impressive results for Riskwell:

42 demo calls booked with key decision-makers across industries.

22 deals closed with major clients, significantly boosting Riskwell's growth and market presence.

ABOUT RISKWELL

‍

Riskwell delivers advanced risk management software and consulting to help businesses reduce project overruns, improve ROI, and ensure high-quality outcomes.

Their platform, Riskwell Protect, offers cloud-based risk mitigation tools that are easy to adopt and optimize operations across sectors like civil engineering, transportation, and high-risk industries.

In addition to their software, Riskwell provides sector-leading consultants for additional support in achieving strategic business objectives.

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What our client say about us

Client’s challenges

‍

Riskwell faced several challenges in enhancing their lead generation and maximizing cold email outreach:

‍

They struggled with inconsistent performance and low-quality leads.
The company was on the verge of abandoning cold email outreach due to poor results but reached out to SalesCaptain as a last resort to revamp their approach.
Riskwell needed a better strategy for targeting the right audience and generating high-quality leads that aligned with their Ideal Customer Profile (ICP).

‍

These challenges highlighted the need for a more structured and strategic approach to outreach and lead generation.

‍

Solutions

‍

SalesCaptain provided a comprehensive strategy to revamp Riskwell’s cold email outreach:

‍

Prioritized intent-based targeting: Used Bombora to focus on companies showing buying intent for risk management software.
Created refined ICPs: Targeted risk management profiles, CEOs, and project management roles within strict industry boundaries.
Cleaned and enriched the lead list: Utilized LinkedIn Sales Navigator and Apollo to optimize lead quality.
Set a clear outreach strategy: Focused on high-potential industries and geographies.
Ongoing optimization: Weekly adjustments based on data-backed insights ensured continual improvement and increased conversions.

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RESULTS

‍

SalesCaptain delivered impressive results for Riskwell:

42 demo calls booked with key decision-makers across industries.
22 deals closed with major clients, significantly boosting Riskwell's growth and market presence.

Appointment booked in 4 months

Appointments with dream clients

53%

Deal closing ratio

the SalesCaptain Strategy