Building a Europe-Focused Outbound Motion That Booked 20 Meetings in 1 Month for Humanbound

About Humanbound

Humanbound is an AI agent security platform that helps companies test AI applications for vulnerabilities before launch, protect them from threats such as prompt injection during use and continuously monitor their security posture as models, prompts and configurations change. Its platform runs adversarial and behavioural testing against AI agents, identifies risks such as data leakage, jailbreaks and tool abuse, and maps its findings to frameworks including the EU AI Act, NIST AI RMF and OWASP’s LLM and Agentic AI standards. Website: https://www.humanbound.ai/

Client’s challenge

Humanbound had already secured early customers and validated the need for its product in Greece. Its next priority was building a reliable outbound motion that could generate opportunities across Europe. The company was entering an emerging category, selling a technically sophisticated solution and targeting companies whose use of AI agents was not always publicly visible.

🌍 Expanding into Europe with the right ICP

Humanbound’s biggest opportunity was outside the Greek market, but its potential audience included several distinct segments: banks, fintech companies, insurers, regulated enterprises and AI SaaS businesses selling into regulated industries. The team needed to determine which segments had the strongest need for AI security and were most likely to convert into commercial opportunities.

🔍 Finding relevant accounts and making the problem clear

The signals that made a company relevant to Humanbound were difficult to identify through standard company filters. SalesCaptain needed to find businesses using AI assistants, chatbots or agentic products, then communicate risks such as data leakage, regulatory exposure and unsafe agent behaviour without relying on generic AI personalization.

Solution

SalesCaptain built a Europe-focused outbound system around precise segmentation, technically informed list building and messaging based on genuine business relevance.

🎯 Segmented Humanbound’s European market

SalesCaptain separated the market into focused campaign segments rather than sending one broad message to every company. This included regulated industries already deploying AI, fintech companies moving quickly with new technology and AI SaaS businesses that needed stronger security assurance to sell into enterprise accounts.

🔎 Built lists around meaningful intent signals

The team went beyond standard industry and company-size filters. Prospects were researched and segmented according to indicators such as AI products, customer-facing assistants, chatbot adoption, agentic functionality and exposure to sensitive or regulated data. This allowed Humanbound to prioritize companies with a credible reason to invest in AI security.

📝 Created relevance-first messaging

Instead of adding superficial AI-generated opening lines, SalesCaptain developed messaging around the specific risks and priorities of each segment. Campaigns connected Humanbound’s offering to concerns such as data leakage, regulatory exposure, unsafe agent behaviour, brand risk and the need to demonstrate that AI systems were secure before wider deployment.

⚙️ Managed the outbound infrastructure and execution

SalesCaptain handled the technical and operational parts of the outbound motion, including list building, campaign infrastructure, deliverability, campaign execution and optimization. This gave Humanbound a consistent system without depending on one internal employee or external account manager to keep campaigns running.

‍