Building a High-Converting Outbound Engine for Aragon in 11 Months
Aragon had already dipped their toes into outbound through LinkedIn. But when growth plateaued, they brought in SalesCaptain to scale results, sharpen their ICPs, and unlock 151 warm leads in a saturated market.
Aragon is a New York-based performance marketing firm with a powerhouse mix of affiliate marketing, influencer campaigns, lead gen, and mobile app growth services. With a strong reputation and results-driven mindset, they knew outbound could boost their pipeline, but they needed a partner to turn experiments into a repeatable growth engine.
Aragon wasn’t new to outreach, they’d already seen some traction through LinkedIn. But scaling was another story.
Connection limits and low acceptance rates made it hard to gain meaningful traction.
Early campaigns cast too wide a net across too many industries.
Some ICPs (like B2B FinTech) just didn’t convert.
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Especially in Home Services, the pitch needed a human touch.
We didn’t scrap what was working, we built on it, optimized it, and scaled it.
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Aragon is a New York based performance marketing firm with a powerhouse mix of affiliate marketing, influencer campaigns, lead gen, and mobile app growth services. With a strong reputation and results-driven mindset, they knew outbound could boost their pipeline, but they needed a partner to turn experiments into a repeatable growth engine.
Aragon wasn’t new to outreach, they’d already seen some traction through LinkedIn. But scaling was another story.
They weren’t looking to reinvent the wheel, just turn momentum into an Outbound system.
We didn’t scrap what was working, we built on it, optimized it, and scaled it.
We respected the client’s preference to start on LinkedIn, but once we hit the ceiling, we brought the data to support a full Cold Email transition. That shift immediately boosted reach and reply volume.
We rewrote dense, technical messaging into punchy, benefit-focused language. This was especially key for Home Services, where clear value beats buzzwords.
We scaled up our sourcing via Apollo and SalesNav fueling the engine with a steady stream of fresh leads each month.
In a space where “marketing agency” often feels like a commodity,
SalesCaptain helped Aragon stand out:
✅ 151 positive replies across top-performing ICPs
📬 Cold Email outperformed LinkedIn by a wide margin
📊 3,000 leads/month to keep pipeline flowing
✍️ Simplified messaging drove clarity and engagement
⭐️ 4.5 Clutch rating, with high marks for speed, clarity, and results
