Turning a New Humanitarian Impact Model into 60 Positive Replies in Six Weeks for Medair

About Medair

Medair is an international humanitarian organisation that responds to conflict, disease, and disasters, helping vulnerable and hard-to-reach communities live with dignity and hope. Its work includes emergency healthcare, nutrition, water and sanitation, shelter, and other essential support. Learn more at https://www.medair.org/

Client’s challenge

Medair needed to introduce Verified Impact Assets, a new model for funding measurable, auditable humanitarian outcomes, to a highly specific market. The challenge was to identify organisations with the right budgets and impact priorities while explaining an unfamiliar category through relevant, reputation-conscious outreach.

🧭 Bringing a New Impact Category to Market

Verified Impact Assets did not fit within an established purchasing category. Medair needed to explain how the model differed from conventional donations and demonstrate the value of measurable, auditable humanitarian impact.

🎯 Reaching the Right Funders Without Sacrificing Relevance

Medair needed to identify organisations with the right budgets, regional interests, and impact priorities. As a humanitarian organisation, it also needed to scale outreach while ensuring every message remained thoughtful, credible, and aligned with its values.

Solution

SalesCaptain built a signal-based outbound engine that combined intent-led prospect identification, segmented campaign messaging, and scalable data workflows. This enabled Medair to introduce Verified Impact Assets to thousands of relevant decision-makers without resorting to generic outreach.

🔍 Intent-Based Market Mapping

We identified organisations using signals such as previous humanitarian funding, activity in Africa and South Sudan, large philanthropic or ESG budgets, carbon-credit programmes, relevant leadership hires, and recent funding announcements.

🧩 Multi-ICP Campaign Strategy

We created tailored campaign angles for philanthropic foundations, corporate foundations, ESG teams, donor-advised funds, and organisations already familiar with unit-based environmental assets.

📣 Category-Led Messaging at Scale

The messaging positioned Verified Impact Assets as a measurable approach to humanitarian funding. Supported by custom sourcing, enrichment, and outreach workflows, the system could consistently reach 5,000 relevant prospects each month.