ABOUT GLOSSGENIUS

‍

GlossGenius is a leading platform for salons, spas, and wellness professionals, offering a complete suite of tools to streamline bookings, payments, marketing, and more. With a strong foothold in the beauty tech space, they were looking to scale demand generation and break through the limitations of Instagram-only outreach.

‍

What our client say about us

‍

‍

‍

Client’s challenge

‍

Before teaming up with SalesCaptain, GlossGenius had a promising product but hit walls when trying to scale outbound. Their main blockers:

‍

• 🔍 Tiny TAM: Most businesses in wellness are solo-owner operations with 1 or 2 people, making verified contact data extremely scarce.
  
• 📧 No Emails, No Data: A lack of verified emails for salons, spas, and massage parlors made it nearly impossible to run traditional outreach at scale.
• 📱 Single Channel Reliance: The team only used Instagram cold outreach, limiting their visibility and channel reach.

‍

Solution

‍

SalesCaptain built a multichannel outbound engine from the ground up, tailored for this hard-to-reach ICP.

‍

1. 🔎 Clay x Google Maps Integration

We used Clay’s Google Maps integration to extract salon/spa locations and find associated owners or staff expanding the TAM beyond standard B2B databases.

2. 📬 Email Layering Strategy

With verified contacts hard to find, we combined named email outreach with smart campaigns, targeting both people and companies to maximize reach.

3. 🎯 Competitive ICP Targeting

When data allowed, we built campaigns targeting clients of GlossGenius competitors. When it didn’t, we pivoted to generic value-driven messaging focused on USPs like ease of booking, payments, and business growth.

4. 📱 Multichannel Support

We added Cold Calling and Instagram lead generation into the mix, sourcing phone numbers for high-fit accounts and coordinating channel-specific outreach to reinforce email efforts.

‍

‍

‍

Results

‍

In just 3 months, the revamped outbound strategy delivered:

‍

✅ 105 positive replies from salon and spa owners

📈 A steady flow of qualified, niche-fit conversations
📬 Expanded TAM by reaching both people and company-level inboxes

📞 Complementary lead gen on Instagram and phone for a multichannel edge

‍