Cracking the Wellness Market: 253 Positive Replies for GlossGenius in 5 Months
GlossGenius partnered with SalesCaptain to scale outreach beyond Instagram DMs. By layering Cold Email, personalized lead generation, and strategic TAM expansion, we generated 253 positive replies in just 5 months.
GlossGenius is a leading platform for salons, spas, and wellness professionals, offering a complete suite of tools to streamline bookings, payments, marketing, and more. With a strong foothold in the beauty tech space, they were looking to scale demand generation and break through the limitations of Instagram-only outreach.
Before teaming up with SalesCaptain, GlossGenius had a promising product but hit walls when trying to scale outbound. Their main blockers:
Most businesses in wellness are solo-owner operations with 1-2 employees, and are not available on LinkedIn. So we leveraged AI to find verified contact details right from each company's website.
A lack of verified emails for salons, spas, and massage parlors made it nearly impossible to run traditional outreach at scale.
The team only used Instagram cold outreach, limiting their visibility and channel reach.
SalesCaptain built a multichannel outbound engine from the ground up, tailored for this hard-to-reach ICP.
We scaled Email & LinkedIn Outreach campaigns, while providing phone numbers and Instagram accounts to GlossGenius' in-house SDR team who engaged with high-fit accounts via personalized Cold Calling and Instagram Outreach.
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GlossGenius is a leading platform for salons, spas, and wellness professionals, offering a complete suite of tools to streamline bookings, payments, marketing, and more. With a strong foothold in the beauty tech space, they were looking to scale demand generation and break through the limitations of Instagram-only outreach.
Before teaming up with SalesCaptain, GlossGenius had a promising product but hit walls when trying to scale outbound. Their main blockers:
SalesCaptain built a multichannel outbound engine from the ground up, tailored for this hard-to-reach ICP.
We used Clay’s Google Maps integration to extract salon/spa locations and find associated owners or staff expanding the TAM beyond standard B2B databases.
With verified contacts hard to find, we combined named email outreach with smart campaigns, targeting both people and companies to maximize reach.
When data allowed, we built campaigns targeting clients of GlossGenius competitors. When it didn’t, we pivoted to generic value-driven messaging focused on USPs like ease of booking, payments, and business growth.
We added Cold Calling and Instagram lead generation into the mix, sourcing phone numbers for high-fit accounts and coordinating channel-specific outreach to reinforce email efforts.
In just 5 months, the revamped outbound strategy delivered:
✅ 253 positive replies from salon and spa owners
🤝 109 Booked Meetings (43%)
📈 A steady flow of qualified, niche-fit conversations
📬 Expanded TAM by reaching both people and company-level inboxes
📞 Complementary lead gen on Instagram and phone for a multichannel edge
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