ABOUT AWELL

Awell Health helps healthcare providers optimize care delivery by automating clinical workflows and care pathways. Their low-code platform integrates seamlessly with existing systems, allowing care teams to improve patient outcomes, reduce inefficiencies, and enhance operational effectiveness.

Awell’s platform supports healthcare professionals in managing complex medical conditions, improving coordination, and driving better clinical decisions.

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Client’s challenges

Awell faced several challenges in expanding its client base and breaking into the US market:

• They struggled to find new clients and lacked a clear US market strategy.
• Their provided ABM email list was low-quality, requiring significant cleansing and enrichment.
• Although they had an effective solution, Awell needed help in promoting it to decision-makers and reaching the right audience.

This combination of challenges highlighted the need for targeted outreach and strategic lead generation to achieve their goals.

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Solutions

SalesCaptain offered a comprehensive strategy to help Awell expand into the US:

• Defined the Ideal Customer Profile (ICP): Focused on targeting healthcare executives and decision-makers.
• Developed a 4-step email sequence: Created personalized messaging to engage the right audience.
• Cleaned and enriched the ABM list: Used LinkedIn Sales Navigator and Apollo to ensure Awell’s outreach targeted the correct leads.
• Set a clear outreach strategy: Focused on aligning the campaign with Awell’s goals.
• Ongoing optimization: Weekly adjustments to email content and targeting based on performance metrics for continual improvement.

These solutions provided Awell with a structured and effective approach to lead generation and client acquisition.

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RESULTS

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SalesCaptain delivered impressive results for Awell:

• 20 demo calls booked with key healthcare decision-makers.
• 11 deals closed with major US healthcare providers, significantly boosting Awell's market presence.