ABOUT VERSION2

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Version2 is a modern AdTech platform that gives agencies and advertisers access to top-tier DSPs without the usual friction. With ORION, their all-in-one programmatic engine, Version2 offers unified analytics, cross-channel tracking, and campaign execution across six major DSPs all under one roof. They struggled with outbound traction and consistent campaign performance and therefore they decided to partner with SalesCaptain.

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What our client say about us

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Client’s challenge

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Before partnering with SalesCaptain, Version2’s outbound campaigns
were underperforming due to three key issues:

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• 🎯 Misaligned ICP: Targeted low-quality, ill-fitting verticals like eCommerce, CPG brands, QSRs, and generic marketing agencies.
  
  
• ❌ Uninformed Audience: Messaging focused on DSPs, which most brands didn’t understand, leading to low resonance and poor engagement.
  
  
• 🌎 Narrow Geography: Campaigns focused almost entirely on oversaturated U.S. markets.

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Solution

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SalesCaptain restructured Version2’s outbound engine from the ground up, tackling both who they targeted and how they messaged them:

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1. 🎯 ICP Overhaul

We killed off poor-fit verticals and zeroed in on high-quality media and advertising agencies, not just any “marketing” firms. This focused the outreach on companies that actually understood and valued DSP access.

2. 🧑‍💼 Contact & Title Enrichment

We refined the lead list to target significantly better job titles like decision-makers in media buying and planning roles, dramatically increasing reply quality.

3. 🌍 Geographic Diversification

Instead of saturating the U.S. market, we expanded to the UK, EU, and ANZ, tapping into fresh, under-targeted regions with strong potential.

4. ✉️ Messaging Revamp

We shortened the messaging flow and shifted focus from technical explanations to specific publisher inventory they could buy. That made the value proposition tangible and actionable.

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Results

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SalesCaptain's optimized campaign strategy led to immediate pipeline momentum:

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✅ 70 positive replies in just 4 months

📈 20+ warm, well-vetted opportunities generated every month

🌎 New market traction across UK, EU, and ANZ

🤝 A repeatable outbound motion that now consistently delivers quality leads