SalesCaptain

ABOUT THE GLOBAL RECRUITMENT SAAS

This fast-growing Recruitment SaaS company provides a technology platform that helps businesses streamline the hiring process, primarily for tech roles. Operating globally with a lean team of 11–50 employees, they were ready to scale but faced challenges building a consistent outbound pipeline. They partnered with SalesCaptain to accelerate growth through targeted outbound sales and automation.

Client’s challenge

Before working with us, this recruitment SaaS company faced several critical outbound limitations:

🔄 Inconsistent Lead Flow

Outreach efforts lacked structure and produced erratic results.

🎯 Vague Targeting

Without a defined ICP, messages were too broad to be effective.

🗣️ Weak Messaging

Cold Outreach lacked relevance, reducing response rates.

🔕 No Follow-Up System

Missed opportunities due to unstructured re-engagement.

Solution

We implemented a multi-phase strategy tailored to the HR tech space:

⚙️ Deliverability-Optimized Infrastructure

To ensure high deliverability, we launched 10 new domains and warmed up 30 email accounts. We also integrated tools like Apollo, Clay, Lemlist, and Prospeo, then trained the client’s team to manage outreach efficiently and at scale.

🧭 ICP & Messaging Refinement

We collaborated with the client to define a sharper Ideal Customer Profile, focusing on small companies (1–20 employees) actively hiring tech roles. Based on this ICP, we revamped messaging to speak directly to pain points, then layered in AI-powered personalization to boost relevance and engagement.

🌍 Localized & Re-Engagement Campaigns

We monitored campaign performance closely and identified the need for localized outreach. By adapting messaging to regional languages and reactivating previously cold or disinterested leads with personalized follow-ups, we unlocked new pipeline without expanding the TAM.

📈 Intent-Driven Pipeline Growth

To ensure long-term scalability, we extended targeting to include companies not hiring now but likely to hire in the future. By using intent signals and timing-based targeting, we helped the client build a future-ready outbound engine that keeps the pipeline warm and active.

Results

📬 392 Positive Replies

🤝 35 New Clients Closed

💸 $210K in New ARR

🚀 Scalable Outbound Engine Built

ABOUT GLOBAL RECRUITMENT SAAS

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When Linq - a rising star in the recruitment tech space - wanted to supercharge their outbound sales, they turned to SalesCaptain.

We didn’t disappoint. In just eight months, Linq didn’t only get 395 meetings - they also closed 35 clients, securing $210K in Annual Recurring Revenue (ARR).

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What our client say about us

Client’s challenges

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AdLib faced several challenges in expanding its global presence:

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Initially focused on US accounts but experienced limited success with inconsistent outreach results.
The outreach strategy required a shift in market focus to higher-performing regions such as the UK, EU, and ANZ to improve engagement and conversions.

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These challenges highlighted the need for a refined, region-specific approach to effectively target the right markets and improve overall performance.

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Solutions

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SalesCaptain implemented the following solutions to help AdLib improve their outreach:

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Shifted market focus: Moved from targeting US accounts to focusing on high-performing regions such as the UK, EU, and ANZ.
Prioritized agencies: Targeted agencies with multiple brands, which became a key source of leads and opportunities.
Optimized messaging: Adjusted cold email and LinkedIn content strategies, tailored to each region’s audience for better engagement.
Consistent follow-ups: Implemented regular re-engagement campaigns to maintain interest and drive conversions.

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These solutions helped AdLib improve performance and expand globally.

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