Turning Motimatic’s Market Expansion into a $35K Client Win

About Motimatic

Motimatic combines behavioural science, creative and digital advertising to help organisations acquire, engage and retain their audiences. After more than a decade serving colleges and universities, it was expanding into new industries where its approach could support acquisition, conversion and churn recovery. Website: https://motimatic.com/

Client’s challenge

Motimatic needed to build pipeline in new industries while keeping its internal sales team focused on sales conversations and closing business. It wanted an external partner to manage prospecting and appointment setting.

🎯 Reaching Buyers Beyond Higher Education

Motimatic was identifying which new industries and segments to prioritise. Early opportunities came through personal connections; expansion required a broader way to reach relevant buyers, initially focused on mid-market businesses in the United States.

📅 Building Pipeline Without an Internal SDR Team

Motimatic wanted lead sourcing, outreach and appointment setting handled externally, with meetings booked directly with its sales team. It viewed outsourced prospecting as a long-term approach, even as its internal sales team grew.

Solution

SalesCaptain proposed a managed outbound programme combining focused audience research, tailored campaigns and meeting booking to support Motimatic’s expansion beyond education.

🔍 Defining and Researching New Buyer Segments

The approach began with ideal customer profiles and market segmentation, followed by prospect sourcing and contact enrichment in Clay. This GAVE each campaign a focused audience and a relevant reason to engage.

✉️ Tailoring Outreach to Each Audience

We ran email and LinkedIn campaigns with messaging adapted to each segment. Infrastructure management, weekly reviews and campaign optimisation to support ongoing testing of audiences and messages.

📅 Connecting Interested Prospects With Sales

The programme used SalesCaptain’s booking agent to follow up with prospects who expressed interest and schedule meetings with Motimatic’s team. This supported its preference to outsource prospecting while retaining ownership of sales conversations.