SalesCaptain

About Panel for Creators

Panel is a performance-first influencer platform that helps brands and agencies run creator programs with the same rigor as paid media. Instead of one-off sponsorships, Panel enables teams to launch, measure, and scale creator acquisition using AI-powered pricing, real performance data, and end-to-end campaign workflows, all in one system. Website: https://panelforcreators.com

Client’s challenge

Panel believed Consumer SaaS was their breakout market, but outreach performance told a different story. Finding where real budgets existed, and repositioning the category for performance buyers, became critical to growth.

🔍 Unclear ICP

Consumer SaaS sounded right on paper, but real traction was inconsistent. It wasn’t obvious where demand truly lived.

🤳 Creator marketing perceived as branding

Influencer campaigns were viewed as awareness channels, not revenue drivers, making it hard to sell Panel as a performance system.

💸 Difficulty finding in-market buyers

Reaching companies actively investing in influencer acquisition, not just interested ones, was the missing link.

Solution

SalesCaptain replaced assumption with validation. Through structured ICP testing and intent-driven outbound, we discovered where revenue existed and repositioned creator marketing as a performance channel.

✅ Fail-Fast ICP Validation

Multiple ICPs were tested in parallel. Low-performing verticals were cut quickly. Finance, gaming and betting emerged as the dominant revenue drivers.

💰 Spend-Intent Targeting

Outbound workflows focused on companies already investing in influencer programs, prioritizing real buyers with live budgets.

🖼️ Performance Repositioning

We reframed influencer marketing from branding into a measurable acquisition channel, selling ROI, not reach.