Building a Multi-ICP Outbound System That Generated 35 Positive Replies & 14 Meetings in 30 Days for Onyx
Onyx wanted to expand globally across multiple advertising company types. Leveraging our deep AdTech expertise and ICP-specific messaging, we generated 35 positive replies, 14 booked meetings, and $18K new ARR in just 30 days.
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Onyx Project is a programmatic advertising company helping brands and agencies activate curated media and high-performance digital inventory at scale. Website: https://www.onyxproject.com/
Onyx wanted to expand globally and reach multiple advertising company types with the right positioning.
Entering new regions meant competing in crowded AdTech landscapes where positioning and precision matter.
Programmatic agencies, curated media buyers, and performance teams respond to different value propositions. A single generic message would not convert across all segments.
As a growing AdTech company, Onyx needed fast, measurable outbound results, not long experimentation cycles.
We applied our deep AdTech outbound expertise and engineered ICP-specific messaging frameworks that aligned with each advertising segment’s buying logic, generating high-intent replies immediately.
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