Generating 114 Positive Replies from a Small UK Cybersecurity TAM in 13 Months for Socura
Socura, a UK-based cybersecurity company, needed consistent pipeline growth within a small, niche TAM. We generated steady positive replies and booked meetings by re-contacting accounts with varied messaging angles and offering value-first CTAs instead of pushing for demos.
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Socura is a UK-based cybersecurity company focused on protecting organizations from modern security threats. The company serves cybersecurity-relevant profiles across the UK market. Website: https://socura.co.uk/
Socura needed to generate qualified meetings in a very limited UK cybersecurity TAM without burning the market through repetitive outbound.
The total addressable market was limited to cybersecurity-related profiles in the UK, restricting scale and increasing the risk of market fatigue.
Repeated outreach to the same accounts with similar messaging would quickly reduce response rates and damage credibility.
Direct “book a call” CTAs underperformed with this audience and risked lowering engagement and reply quality.
We designed a value-first outbound system that re-engaged the same accounts from different angles using varied messaging and non-pushy CTAs.
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