A cold outreach agency drives growth by getting your product or service in front of the right people at scale. Instead of spending hours manually prospecting, you get a team that uses tools like Clay or Apollo to find leads based on real buying signals. They create and manage cold email sequences that generate replies, drive conversions, and increase your monthly sales pipeline with minimal lift from your team.

Prices usually range from $2,000 to $10,000 per month. It depends on how many leads you want, how complex your targeting is, and whether you need guaranteed meetings. Some agencies offer packages with a fixed number of leads or booked calls. Others charge based on performance. The key is to measure ROI. One good deal often covers the entire cost.

Most campaigns take around 2 to 3 weeks to start showing signs of traction. That includes email deliverability setup, warming up domains, testing subject lines, and refining your messaging. By the end of the first month, you should start seeing consistent replies and meetings. Cold outreach isn’t instant, but when it’s done right, it scales fast and keeps your pipeline healthy.

Look for an agency that understands your industry, uses modern prospecting tools, and can show you proof of results. Ask if they personalize emails, test different messaging angles, and track performance transparently. Agencies that use Clay, Instantly, or Smartlead tend to be more advanced. A good agency doesn’t just send emails, they act like a strategic partner that helps you convert outreach into revenue.